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Avoiding Brain
Damage:
How to Hire and Manage
Professionals When Doing
Business Overseas
By J. William Boyar
U.S.
based companies
that want to seize
the opportunity to
expand their businesses into other
parts of the world, be it Europe, Asia
or South or Central America, face
what can initially seem like enormous
challenges in getting a transaction
done. Dealing with different cultures,
customs and practices, languages, dif-
ferent legal and tax systems, different
currencies and different banking sys-
tems can be intimidating to the most
sophisticated executives. For middle-
market enterprises without worldwide
presence and a network of local rela-
tionships, this is even more challeng-
ing, and, if managed ineffectively, can
be enormously expensive. Most mid-
dle-market companies do not have in-
house legal staff experienced in managing
international acquisitions. These com-
panies look to outside advisors for
guidance. For those companies con-
sidering pursuing an international acquisition strategy, consider
the following approach to hiring and managing your profes-
sional team.
Assembling Your Team / The Team Leader
The first step in managing the process is to assemble a team
of competent professionals - lawyers, accountants and tax
advisors. The team should consist of a strong local (U.S.
domestic) lawyer to function as the professional team leader.
The team leader needs to understand your business model,
strategies and culture, and have experience in managing
acquisitions and working internationally. He or she needs to be
responsible for helping the company identify the overall needs
for the professional support for the transaction. The team leader
should be someone who can drive the entire acquisition process
from the legal end, including negotiating the acquisition and
shepherding the due diligence, financing and closing processes.
Who’s on the Team?
The key players on the team should be the senior domestic
accounting and tax advisors and in-country legal, tax and
accounting professionals. The most critical decision is the
selection of the in-country advisors. There are two very
different schools of thought. One is to hire major global firms
that have presence in many markets throughout the world. This
approach seems to work best for large, multi-national firms that
have needs in many different countries at the same time and
large transactions to support the global firm fee structures.
The other school of thought is to hire the best local talent that
you can find. This approach seems to best serve middle-market
companies. Hire local professionals who have experience with
in-bound investment and international acquisitions and financing.
You will achieve a better feel for culture and local custom. You
are likely to have a better local network among the professionals,
have a more efficient process and
better manage costs.
How to Select the Players
In selecting local advisors, there
are several key questions to con-
sider. Does the firm have compat-
ible technology and does the firm
use its technology in the same
manner that the company and its pro-
fessionals use technology? Are the
professionals who will be work-
ing on the transactions fluent in
English and accustomed to
preparing documents in English?
Are these professionals expe
enced
in
working
with
Americans?
To answer these questions, it
takes research, networking and
being “on the ground.” Probably
the most effective way to navigate
this stage of the process is to have
the team leader do the ground-
work via telephone and email, select several candidates for the
work and then travel to interview the candidates and visit their
facilities. These very important personal relationships need to
be created face-to-face on the ground in-country.
How To Manage the Process
Once the team is identified, the next critical challenge is how to
manage the process. Who should drive the negotiations? Who
should initiate the key transaction documents? In what lan-
guage should the negotiations be conducted and the key trans-
action documents drafted? What’s the role of the local profes-
sionals? How much does the team leader need to travel to be on
the ground supervising the local team? What communications
and decision-making protocols will be followed? These are the
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key questions. With a strong team leader, the process can be very
effectively managed from the U.S. The lead lawyer can be
responsible for supervising the preparation of key transaction
documents, coordinating the deal structuring and tax planning,
and managing the various complex communications that will
need to occur. In most countries throughout the world, English
is the common language of sophisti-
cated business transactions. Wherever
possible, key transaction documents
should be written and negotiated in
English. This will facilitate review
and negotiations. It will also facilitate
financing, in those instances where
international banks may provide the
financing. However, local country
(and region) custom and practice
must be respected and followed wher-
ever possible.
Local country professionals are the
key resource for addressing local law
issues and local country tax and
accounting issues. As importantly,
local advisors should be the navigator
for the team through local custom and practice. Many times,
local advisors will provide translation and facilitate communi-
cation. They can be the critical link to getting the transaction
accomplished by helping create important relationships with
the principals and advisors on the other side of the transaction.
Managing Cost by Managing Budget
International acquisitions can be very costly if the process is not
effectively managed. Managing local country advisors can be
challenging. The key to effective cost management is to insist
on project budgets and manage the transactions against the
budgets. The team leader
working in tandem with
the company executive
team can be accountable
for cost management,
both domestically and
internationally. The dis-
cipline required to man-
age on a budget basis
requires close project
management and good
communication between
the team leader and all of
the professionals.
In an increasingly
global society economically
integrated, but culturally diverse, the guidelines and recom-
mendations outlined above are critical to the success of middle-
market companies directing their management behavior and
business decisions in hiring and managing professionals over-
seas.
Bill Boyar is Chairman of Houston-based Boyar & Miller.
Bill’s practice focuses on representing parties involved in the
acquisition,disposition,capitalization and financing of assets
and businesses on a national and international level.
He also assists clients in strategic planning and capital
formation processes.
Recommendations For the U.S-based middle-market
company considering an international acquisition,
the most important recommendations are:
Find a strong U.S.-based team leader.
Search for and retain qualified and experienced local
country lawyers, accountants and tax advisors to work
with the domestic team.
Do business in English whenever possible.
Control the documents.
Respect local custom and practice, and work with the
local country advisors to conduct your business
consistent with local custom and practice.
Manage cost by managing the process through budgets
and regular communication and review.
Develop new customers (faster).
Keep the customers you have (happier).
Learn more about your target buyer (today).
Be the knowledge leader (well, maybe not tomorrow, but soon).
See sales results.
(This means more money).
Want to learn more?
www.
BusinessDevelopmentExpert
.com
Helpful Hints
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