BoyarMiller Earns Top Honors from the Legal Marketing Association for “GenAI SEO Campaign”

HOUSTON (November 21, 2025) — BoyarMiller is proud to announce that the firm has been recognized by the Legal Marketing Association (LMA) Southwest Region with an award in the Marketing Technology Campaign category for its GenAI SEO Campaign. The program, developed in partnership with Savage Brands, advances the firm’s visibility and competitive presence across generative AI platforms, organic search, and referral channels to position BoyarMiller as an early leader in the emerging GenAI search landscape.

The Legal Marketing Association honored the firm with a 2025 “Your Honor Award” for leveraging AI to strengthen brand presence, enhance discoverability, and deliver measurable results during the TechWest x Southwest Conference hosted in Denver. “Our goal was to be deliberate, data-driven, and forward-looking,” said Josie Morgan, Chief Operating Officer at BoyarMiller. “This recognition reflects our firm’s culture of embracing innovation that drives meaningful value for our clients and our business.”

The initiative focused on training large language models (LLMs) on BoyarMiller’s core differentiators, improving discoverability in AI-generated responses, and expanding keyword rankings tied to priority practice areas. Through strategic content enhancements, backend technical SEO improvements, and local search optimization, the firm increased its share of voice in generative AI search results and secured new client engagements directly driven by the campaign.

“Generative AI is reshaping how people seek legal information and select counsel,” said Chris Hanslik, BoyarMiller Chairman. “Earning this recognition reinforces our commitment to staying ahead of that shift. We want to make it easier for clients and businesses to find credible, experienced legal guidance whether they are searching on traditional search engines or emerging AI platforms.”

BoyarMiller’s GenAI SEO initiative was custom-built for the realities of today’s evolving search environment, where AI-generated responses play an increasingly influential role in how clients are searching for legal services.

About the Legal Marketing Association (LMA)

Over the past 40 years, LMA’s community has steadily grown from fewer than 10 self-starters to now thousands of engaged members. As the authority for legal marketing worldwide, LMA supports the legal marketing community through thought leadership, professional advocacy and personal enrichment. Learn more at www.legalmarketing.org.

About BoyarMiller

BoyarMiller is a mid-size Houston-based law firm that advances client business goals by bringing new possibilities into focus with confidence and clarity to achieve extraordinary outcomes. Since 1990, the firm has been providing practical and smart business solutions. BoyarMiller comprises three practice groups—corporate mergers and acquisitions, real estate, and litigation—and serves multinational companies, middle-market businesses, and entrepreneurs in need of collaborative and strategic representation.